Hedonic narrative as the central pillar of nutrition science and communication”
Despite advances in Nutrition science research and the publication of evidence-based Government Dietary Guidelines, our population is getting steadily fatter and sicker. Our obsession with food is matched only by our alienation from its broader narratives. What if it’s not what we’re saying, but how we’re saying it? New Research from The Australian National University suggests that gastronomical pleasure narratives are more effective in Nutrition communication than the language of ‘scienceism’.My research builds on a growing knowledge-base in Nutrition Science that ‘health’ as the primary communications tactic in public food choice is misguided. Moreover, that people are not just tired of Nutrition messages but oppositional, reactive and angry. It’s time for a paradigm shift to pleasure, joy, flavour and individual agency in the delight of ‘healthy’ food.